Joico formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What's more, redheads - the hardest hit in the fade department - will love the fact that it maintains their scarlet hue by a full 88%.
Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.
Features
Extends your color vibrancy 33% longer than any other similar cleanser
Rich in Green Tea, Antioxidants, and UV protectors
Lends strength, manageability, softness, and shine
Fights the big fade-out
Usage
The classic MO: Lather, rinse... and repeat if you like. Follow with Color Endure Conditioner for an added treat for your hair.
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