Joico Color Endure Sulfate-Free Violet Shampoo

Product Code: JC4025-300

Availability:In stock

$29.95 29.95

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Joico Color Endure Sulfate-Free Violet Shampoo

Blondes may have more fun... they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet - the classic counterpoint that banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. That's a whole lotta power for purple, don't you think?

For blonde or gray hair that wants to stay calm, cool, and perfected.

Features
  • Banishes oxidized yellowing
  • Maintains the integrity of gray hair
  • Turns into an instant at-the-sink toner following a blonde color service
  • Adds molecular strength and reconstruction from cuticle to cortex
Usage
    Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with Color Endure Sulfate-Free Shampoo.
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