Blondes may have more fun... they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet - the classic counterpoint that banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. That's a whole lotta power for purple, don't you think?
For blonde or gray hair that wants to stay calm, cool, and perfected.
Features
Banishes oxidized yellowing
Maintains the integrity of gray hair
Turns into an instant at-the-sink toner following a blonde color service
Adds molecular strength and reconstruction from cuticle to cortex
Usage
Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with Color Endure Sulfate-Free Shampoo.
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