Alterna Caviar Infinite Color Hold Shampoo

Product Code: AT4185-250

Availability:In stock

$49.98 49.98

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Alterna Caviar Anti-Aging Infinite Color Hold Shampoo. Lasting vibrancy for color-treated hair.

Caviar Anti-Aging Infinite Color Hold Shampoo is a gentle cleanser that minimizing color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is clinically proven to maintain color vibrancy and shine for 70 days, when used as a regimen with Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum.


  • Preserves hair color, vibrancy and shine
  • Gentle cleansing
  • Replenishes lost moisture

Use directins

Massage shampoo throughout wet hair. Rinse thoroughly.

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