Joico’s product innovations are designed to return hair to its strongest, shiniest, healthiest state. Their tagline “the joi of healthy hair,” is a message that communicates positive emotion and unparalleled science. It’s more than just a promise; it’s a guarantee.

Joico

Joico Tint Shot Root Concealer 2oz / 72ml Covers gray hair, and creates thicker and fuller hair. That...
Masques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with...
Joico K-PAK Color Therapy Dry Oil SprayTired of those shine products that leave you slick as a runway...
Joico Defy Damage Pro Series 2Defy Damage ProSeries 2 is for bond strengthening color treatment. Intensive treatment helps...
Joico Curl Controlling Anti-Frizz Styler Scrunchies may be out, but SCRUNCHING is in - especially if what you're...
Get ready for a blast of crystal-clear shine and softness - the kind of gorgeous illumination that puts...
Joico Curl Co+Wash Conditioner Whipped Cleasing Conditioner for curly hair. Using Curl Co+Wash keeps curly hair looking healthy...
Joico Color Endure Sulfate-Free ConditionerThe biggest myth in the hair market these days? That all you need is...
Joico Moisture Recovery Shampoo You know what it's like to be thirsty and parched; grateful for a long,...
Joico ICE Spiker Water-Resistant Styling GlueFirmest, fiercest hold possible. Defined texture and separation. Virtually waterproof grip. Features Hard...
Joico Curl Refreshed Reanimating Mist You wore a hat for a few too many hours; got hit by...
Joico's NEW Curl Confidence Curl Defining Creme is created with Moringa Seed Oil, a rich source of antioxidants,...
Forget those dense, overly heavy moisturizing treatments designed for "bleach blondes." Joico has teamed the lightness of a...
For Color Longevity. Imagine an instant, noticeable, stunning hit of vibrancy - the kind of punch that boosts...
For Color Longevity. A gentle cleanser that takes out what you DON'T want, and leaves behind everything you...
For Color Longevity. This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair - infusing...
Luxuriously creamy and cool as can be... that's the beauty of NEW Blonde Life Brilliant Tone Violet Smoothing...
The Joico Blonde Life Violet Conditioner is a cool tone-perfecting conditioner nourishes and protects while neutralizing brassy, yellow...
Joico Blonde Life Violet Shampoo is a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues...
Joico K-PAK Professional Cuticle Sealer K-PAK Professional Cuticle Sealer smoothens and tightens the cuticle, locks in curls and...
Joico K-PAK Professional Clarifying Shampoo Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy,...
Joico K-PAK Color Therapy Luster Lock Glossing Oil Meet your hair's daily "lust-have" for gorgeous color vibrancy and...
Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray Experience this powerful leave-in perfecting spray...
Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment Get ready for a chorus of oohs...
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