Joico’s product innovations are designed to return hair to its strongest, shiniest, healthiest state. Their tagline “the joi of healthy hair,” is a message that communicates positive emotion and unparalleled science. It’s more than just a promise; it’s a guarantee.

Joico

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Joico Tint Shot Root Concealer 2oz
Joico Tint Shot Root Concealer 2oz / 72ml Covers gray hair, and creates thicker and fuller hair. That...
Masques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with...
Joico K-PAK RevitaLuxe Bio-Advanced Restorative Treatment This intensely revitalizing treatment instantly repairs years of visible damage to make...
Joico Defy Damage Pro Series 2 Bond-Strengthening Color Treatment An intensive treatment to help strengthen bonds and hydrate–for damage-resistant,...
Beach Shake Texturizing Finisher is a tactile, fast-drying Aerosol to achieve tousled waves for medium to thick hair....
Joico Curl Controlling Anti-Frizz Styler Scrunchies may be out, but SCRUNCHING is in - especially if what you're...
Get ready for a blast of crystal-clear shine and softness - the kind of gorgeous illumination that puts...
Joico Color Endure Sulfate-Free ConditionerThe biggest myth in the hair market these days? That all you need is...
Joico Moisture Recovery Shampoo You know what it's like to be thirsty and parched; grateful for a long,...
What do you get when you combine a legacy of Joico's super-charged hair repair and the power of...
Rise and shine with Defy Damage Sleepover, Joico bedtime bond-strengthener that nourishes hair while you sleep. With a...
A quick and easy way to protect hair from humidity-induced frizz and thermal damage while adding a boost...
Take back your natural waves and curls with Zero Heat for Thick Hair. Without "crunch" or stiffness, this...
Without the heft of a heavy crème, Zero Heat for Fine/Medium Hair delivers a natural-looking, no-blow-dry style while...
The pride and joy - and Power Spray Fast-Dry Finishing Spray everyone in the industry is talking about....
When you're craving creamy, and you want to turn the volume way, way up, serve yourself a daily...
Every artist needs their favorite tool... and that might very well be this oh-so-concentrated mousse, which is known...
The blowout's perfect. And you want it to stay that way, without resorting to a bulletproof layer of...
Thanks to JoiMist Firm Finishing Spray, which has the uncanny ability to recollect whatever style you coiffed in...
You want hold. You want shine. You want pliability and movement. But you don't want someone saying, "Hey,...
Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly...
Don't let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid weather. This light-hold humidity-buster...
The instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the...
You'll know it's radically different the second you shake the bottle: That's when the stainless steel ball was...
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