Joico’s product innovations are designed to return hair to its strongest, shiniest, healthiest state. Their tagline “the joi of healthy hair,” is a message that communicates positive emotion and unparalleled science. It’s more than just a promise; it’s a guarantee.

Joico

Joico Tint Shot Root Concealer 2oz / 72ml Covers gray hair, and creates thicker and fuller hair. That...
Masques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with...
Joico K-PAK Color Therapy Dry Oil SprayTired of those shine products that leave you slick as a runway...
Get ready for a blast of crystal-clear shine and softness - the kind of gorgeous illumination that puts...
Joico Color Endure Sulfate-Free ConditionerThe biggest myth in the hair market these days? That all you need is...
Joico Defy Damage Pro Series 2Defy Damage ProSeries 2 is for bond strengthening color treatment. Intensive treatment helps...
Luxuriously creamy and cool as can be... that's the beauty of NEW Blonde Life Brilliant Tone Violet Smoothing...
The Joico Blonde Life Violet Conditioner is a cool tone-perfecting conditioner nourishes and protects while neutralizing brassy, yellow...
Joico Blonde Life Violet Shampoo is a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues...
Joico K-PAK Professional Cuticle Sealer K-PAK Professional Cuticle Sealer smoothens and tightens the cuticle, locks in curls and...
Joico K-PAK Professional Clarifying ShampooThis intense clarifying treatment shampoo cleanses the hair and removes mineral deposits and styling...
Joico K-PAK Color Therapy Luster Lock Glossing Oil Meet your hair's daily "lust-have" for gorgeous color vibrancy and...
Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect SprayExperience this powerful leave-in perfecting spray that...
Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair TreatmentPick this lock and we'll steal your heart!...
Joico K-PAK Color Therapy ShampooWhen you've shelled out big bucks for a color service - and finally nailed...
Joico K-PAK Color Therapy ConditionerYou can choose a color therapy shampoo that avoids stripping hair of beautiful, new...
Joico K-PAK Split End MenderForget the homespun trick of trying to banish those niggling split ends with a...
Joico K-PAK RevitaLuxe Bio-Advanced Restorative TreatmentAfter just one encounter with Joico K-PAK RevitaLuxe Bio-Advanced Restorative Hair Treatment, which...
Joico K-PAK Liquid ReconstructorEverything amazing was taken about the award-winning Reconstructor, and tweaked it into a light, liquid...
There's nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted...
Joico K-PAK Intense HydratorThere's dry hair... and there's hair that's so parched, so thirsty, so starved for moisture...
Joico K-PAK Deep Penetrating ReconstructorThis award-winning, Deep-Penetrating Reconstructor has a loyal following that's truly unparalleled. In just five...
Joico K-PAK ShampooTo say that K-PAK shampoo "cleanses your hair," is like saying a Chanel coat "keeps you...
Joico K-PAK Daily ConditionerThe mission to repair hair that's been assaulted by the rigors of, well, everything. Could...
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