Joico’s product innovations are designed to return hair to its strongest, shiniest, healthiest state. Their tagline “the joi of healthy hair,” is a message that communicates positive emotion and unparalleled science. It’s more than just a promise; it’s a guarantee.

Joico

Joico Color Endure Sulfate-Free Violet ShampooBlondes may have more fun... they have a lot more fun when their...
Joico Color Endure Sulfate-Free Violet ConditionerYou put your shampoo in, you rinse your shampoo out, you put your...
Joico Color Endure Sulfate-Free ShampooJoico formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33%...
Joico Hydra Splash Hydrating ConditionerForget about those dense, overly creamy moisturizing formulas that leave dry, fine hair flat...
Joico Smooth Cure Sulfate-Free ShampooA few reasons you might want to try Joico Smooth Cure Shampoo, but here...
Joico Smooth Cure Sulfate-Free ConditionerImagine a conditioner that goes above and beyond the call of duty-not just doing...
Joico Moisture Recovery Treatment BalmFive minutes. That's all it takes for this super-hydrating rescue worker deep conditioner to...
Joico Moisture Recovery ShampooYou know what it's like to be thirsty and parched; grateful for a long, tall...
Joico Moisture Recovery ConditionerFunny how wet hair can be dry; but, it can... especially after daily shampoos that...
Joico Hydra Splash Hydrating Replenishing Leave InPerfect as a pre blow dry, leave in after your cleanse and...
Joico Hydra Splash Hydrating Gelée MasqueA unique gelée treatment, powerful enough to create a wave of healthy hydration...
Joico Hydra Splash Hydrating ShampooEven fine to medium hair gets thirsty... and deserves a tall drink of water...
Joico JoiFull Weekend HairTrade an hour long full shampoo and style session for a routine that literally refreshes...
Joico JoiFull Volumizing ShampooJoiFull Volumizing Shampoo preps you for healthy, natural looking fullness. JoiFull Volumizing Shampoo leaves strands...
Joico JoiFull Volumizing ConditionerEverything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed...
$35.95
Joico JoiFull StylerThe JoiFull Volumizing Styler will make you experience the unique glide and slip of an airy...
Joico Defy Damage Pro Series 1Defy Damage ProSeries 1 is for bond-protecting color optimizer spray. Ultra-dry bond protector...
Joico Defy Damage Protective ShampooDefy Damage Protective Shampoo for bond strengthening & color longevity. Gently sloughs away dirt...
Joico Defy Damage Protective ConditionerDefy Damage Protective Conditioner for bond strengthening & color longevity. Prevents and protects from...
Joico Defy Damage Protective MasqueDefy Damage Protective Masque for bond strengthening & color longevity. Helps to rebuild broken...
Joico Defy Damage Protective ShieldDefy Damage Protective Shield to guard against thermal and UV damage. Instant daily protection...
$29.95
$29.95
$29.95
$39.95
$29.95
$29.95
$29.95
$19.95
$35.95
$35.95
$35.95
$69.95
$39.95
$39.95
$19.95
$25.95
Spinner