Joico Color Endure Sulfate-Free Violet Conditioner
You put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out... for about one-to-three minutes. Because that's how long it takes for Joico perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads.
Hair Type & Condition: Highlighted high-lift blonde or gray hair that's faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process.
Features
The unique formulation of proteins that adhere to damaged hair strands, and offering reconstruction from the inside out
Usage
Massage into freshly-washed hair; leave on for one-to-three minutes, then rinse. Gentle enough to use daily.
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