Joico Blonde Life Brightening Shampoo
There's nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with Joico extraordinary sulfate-free Brightening Shampoo - a satisfying experience that lifts away dirt and oil, restores hair's optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster.
For any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.
After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. How's that for fun?
Saturate hair thoroughly with warm water, then work in a good dollop of Blonde Life Brightening Shampoo, gently massaging into a lather. Rinse and repeat if necessary.
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