When you've shelled out big bucks for a color service - and finally nailed that perfect shade, shine, and intensity - the last thing you want is an ordinary shampoo that washes your investment right down the drain. Literally. And that's why Joico formulated a gentle cleanser that never strips your strands, and actually doubles the life of your hair color's vibrancy and longevity. It's a breakthrough product that preserves and protects against future damage... all at the same time.
All color-treated hair will benefit, but special perks for tresses that have been stressed (aka: double-processed; lifted more than two levels; or structurally weak).
Features
A gentle cleanser that never strips your strands
Doubles the life of your hair-color's vibrancy and longevity
Preserves and protects against your hair future damage
Usage Instructions:
The classic MO - lather, rinse, repeat. To pamper your color treated hair follow with K-PAK Color Therapy Conditioner.
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