Joico Colorful Anti-Fade Shampoo

Product Code: JC4054-300

Availability:In stock

$29.95 29.95

Available Options


For Color Longevity. A gentle cleanser that takes out what you DON'T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.


  • For long-lasting color vibrancy
  • Free of SLS/SLES sulfates
  • Provides UV protection for longer lasting color
  • Increases shine, manageability and strength
  • Gently cleanses color-treated hair
  • Fortifies hair for 3X greater resistance to breakage


Apply to wet hair. Lather, and rinse.

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