Joico Colorful Anti-Fade Shampoo
For Color Longevity. A gentle cleanser that takes out what you DON'T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
- For long-lasting color vibrancy
- Free of SLS/SLES sulfates
- Provides UV protection for longer lasting color
- Increases shine, manageability and strength
- Gently cleanses color-treated hair
- Fortifies hair for 3X greater resistance to breakage
Apply to wet hair. Lather, and rinse.
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