Masques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing.

Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.

Features

Nothing heavy, nothing greasy...just on-tone, crystal-clear perfection here.

Usage Directions

Apply several pumps one or more times per week as needed to damp, freshly cleansed hair. Leave on for 3-5 minutes and rinse.

Joico Blonde Life Brightening Masque 150ml